Digital privacy,
with method and calm.
Digital privacy, with method and calm.
TraceLab exists to empower people to understand and manage their online privacy. We turn scattered data into clarity and clarity into sound decisions, always with ethics, precision, and pragmatism.
A Personal Privacy Manager for those who want to take back control.
A Personal Privacy Manager for those who want to take back control.
The internet creates traces: searches, registrations, histories, profiles, and signals that build up over the years. TraceLab organizes this landscape with technical depth and simple language, so you know what is exposed, what it means, and what to do from here.
The report is yours. And that changes everything.
The report is yours.
And that changes everything.
The report is yours.
And that changes everything.
Ethics in data use:
We don’t sell data, we don’t create exposure, and we don’t operate at the “edge of what’s acceptable.”
Narrative and clarity:
Less list, more understanding. You see context, connections, and priorities.
Real security:
Reports delivered exclusively to the data owner.
Real security:
Reports delivered exclusively to the data owner.
Pragmatism:
Applicable recommendations, focused on what truly reduces risk.
Ethics in data use:
We don’t sell data, we don’t create exposure, and we don’t operate at the “edge of what’s acceptable.”
Real security:
Reports delivered exclusively to the data owner.
Narrative and clarity:
Less list, more understanding. You see context, connections, and priorities.
Pragmatism:
Applicable recommendations, focused on what truly reduces risk.
Non-negotiable values.
Non-negotiable values.
Ethics in data use, trust, cutting-edge technology, and pragmatism. Our job is not to create fear. It is to give control back.
The minds that turn data into protection.
The minds that turn data into protection.
TraceLab is led by professionals with decades of experience in data, technology, and digital security. More than specialists, they are minds driven by purpose — committed to making the digital world a safer, more conscious, and more human place.
TraceLab is led by professionals with decades of experience in data, technology, and digital security. More than specialists, they are minds driven by purpose — committed to making the digital world a safer, more conscious, and more human place.
Gabriela Mourão
Co-founder and CEO
Gabriela is a data scientist with a Master's in Business Analytics from the University of Hong Kong and more than 14 years of international experience.
She has worked in Brazil, Hong Kong, and the United Arab Emirates, focusing on credit risk and fraud detection.
At Nubank, she led the anti-fraud platforms team, developing scalable solutions to detect and prevent scams throughout the customer journey.
Today, she brings this expertise to entrepreneurship as cofounder and CEO of TraceLab — a company redefining how people and businesses protect their digital privacy.
Gabriela is a data scientist with a Master's degree in Business Analytics from the University of Hong Kong and over 14 years of international experience.
She worked in Brazil, Hong Kong, and the United Arab Emirates, focusing on credit risk and fraud detection.
At Nubank, she led the antifraud platforms team, developing scalable solutions to detect and prevent scams throughout the customer journey.
Today, she brings this expertise to entrepreneurship as co-founder and CEO of TraceLab — a company that is redefining how people and businesses protect their digital privacy.
Fábio Ferrato
Co-founder and Chief Strategy Officer
Engineer with a specialization in Business Analytics and Artificial Intelligence from Northwestern University (USA).
He began his career at Accenture in 2001, leading strategic projects in data and AI long before the sector's current boom.
Over more than 20 years at the company, he led acquisitions and managed more than 450 professionals in the analytics area.
He is currently also CEO of DHAUZ, where he combines business and AI to advance corporate decision-making.
At TraceLab, he works on strategy, growth, and global expansion.
Engineer with a specialization in Business Analytics and Artificial Intelligence from Northwestern University (USA).
Started his career at Accenture in 2001, leading strategic projects in data and AI long before the sector's current boom.
During more than 20 years at the company, he led acquisitions and managed more than 450 analytics professionals.
He is currently also CEO of DHAUZ, where he combines business and AI to advance corporate decision-making.
At TraceLab, he works in strategy, growth, and global expansion.
Control isn't a luxury. It's the new basic.
Digital privacy can be a simple process when there is a method. TraceLab is here to guide you along this path with clarity.
© 2025 TraceLab. All rights reserved.
Where technology meets trust.
Control is not a luxury.
It is the new basic.
Digital privacy can be a simple process when there is a method. TraceLab is here to guide you along this path with clarity.
© 2025 TraceLab. All rights reserved.
Where technology meets trust.
Control is not a luxury.
It is the new basic.
Digital privacy can be a simple process when there is a method. TraceLab is here to guide you along this path with clarity.
© 2025 TraceLab. All rights reserved.
Where technology meets trust.